THE SCHOOL OF INDUSTRIAL DESIGN 

GEORGIA INSTITUTE OF TECHNOLOGY 

Under the provisions of the regulations for the degree 

MASTER OF INDUSTRIAL DESIGN

on

Monday, April 17th,  2023

11:00 a.m. – 12:00 p.m.

West Architecture – room 155

Morgan Drawdy

will present a thesis defense entitled,

“DEVELOPMENT OF A PRIMING PACKAGE TO AID IN OVERCOMING THE EXPERIENTIAL GAP

BETWEEN STUDENT DESIGNERS IN A CAPSTONE COURSE AND USERS TO IMPROVE QUALITY IN GENERATED CONCEPTS”

 Advisor:

Dr. Stephen Sprigle  – School of Industrial Design

Committee:

Prof. Lisa Marks – School of Industrial Design

Dr. Jacob Misch – School of Mechanical Engineering

Faculty and students are invited to attend this presentation.

Abstract

      The primary objective of this thesis is to evaluate the extent to which priming packages aid in overcoming the experiential gap between student designers enrolled in a capstone course and pre-determined end users, with the ultimate outcome of improving the quality of concepts generated by the students to address the needs of the end users. This thesis was divided into two parts: 1) development of the general priming package structure/content and evaluation tools to grade the concepts on their adherence to the needs of stakeholders, and 2) an assessment of concepts generated by teams with and without access to the second-iteration priming package, with refinement based on feedback collected during the preliminary trials. This thesis concludes with how the introduction of a priming package to a student capstone project effected the outcome of the conceptual designs as it relates to meeting the needs of the end users.